MISSION
Passionate about creativity and rebellion, Pop Theory is an independent production powerhouse with a punk rock ethos. Combining the strength and experience of big companies with the freedom of indie spirit, we redefine storytelling. Our mission is to challenge the norm, break boundaries, and inspire change. With a team of visionaries, we craft narratives that resonate, provoke, and captivate audiences worldwide. Join us in our journey to revolutionize the entertainment industry and make a lasting impact on the world of media.
ABOUT
Pop Theory, founded and led by Vanessa S. D’Amelio, is a San Francisco-based production studio dedicated to bold storytelling, underground culture, and independent voices.
Known for blending sharp aesthetics with raw authenticity, Pop Theory brings together filmmakers, artists, and outsiders to tell stories that break the rules. The studio collaborates with underground creatives, visionary filmmakers, and left-of-center brands to produce unapologetic content that hits harder than a two-minute single. Vanessa has helped bring to life IPOs, acquisitions, and campaigns for brands Adobe, NetApp, LinkedIn, and Workday.
Pop Theory is proud to produce Rum & Riot—a documentary exploring the wild intersection of Punk Rock and the Tiki Revival. Loud, lush, and rebellious, it’s exactly the kind of story we were made to tell.